Ras Al Khaimah Tourism Development Authority (RAKTDA) and Airbnb have signed an agreement to promote responsible home sharing, boost tourism and diversify the tourism offer in the emirate.
The agreement follows the recent adoption of a new directive which makes clear that people in the emirate are allowed to share their homes, as long as they respect basic safety rules and register via a simple online process.
As part of the Memorandum of Understanding, San Francisco-based Airbnb and RAKTDA will highlight responsible home sharing by creating a Responsible Hosting Page, informing hosts of the rules and linking to official information and sending regular email reminders to host.
Haitham Mattar, CEO of RAKTDA, said: “The MoU that we’ve signed with Airbnb marks a massive milestone towards diversifying the tourism scene in Ras Al Khaimah. We aim to welcome one million visitors by end of 2018 and 2.9 million by 2025, and therefore the demand for more rooms is essential to accommodate those visitors.”
Airbnb’s general manager for the Middle East and Africa, Hadi Moussa, added: “Ras Al Khaimah is a wonderful place to visit and I’m excited that our growing host community will support the Emirate in attracting more travellers to the region and help the diversification of tourism.”
Ras Al Khaimah’s deal with Airbnb comes in the wake of the news that World Travel Awards’ Middle East Gala Ceremony will be hosted by the UAE’s most northerly emirate at the Waldorf Astoria Ras Al Khaimah on 18th April 2018.
It will be the first time that the travel industry’s leading awards programme has visited Ras Al Khaimah.
An up and coming United Arab Emirates holiday hotspot, the destination boasts a balmy climate, traditional culture, sandy beaches, and a wealth of activities to keep visitors entertained.
World Travel Awards Founder and President, Graham Cooke, said: “It will be an absolute pleasure to visit Ras Al Khaimah for the very first time. Fringed by the majestic Al Hajar Mountains amid swathes of golden dunes, Ras Al Khaimah promise an authentic Arabian experience.”
As part of the Grand Tour 2018, World Travel Awards will also visit Greek capital Athens, Jamaica, Hong Kong, Guayaquil in Ecuador, the South African city of Durban, and Portuguese tourism hotspot Lisbon.
For more information on World Travel Awards, visit www.worldtravelawards.com