The rise of the 'friendmoon' – why are newlyweds ditching the traditional romantic break?

An email pinged into my inbox earlier this year. It read as follows:

“Dearest chosen ones, we were thinking it would be lovely to keep our wedding party going a few days longer in a pretty place with our closest friends. In short, we were wondering whether you’d like to come on a friendmoon after our August wedding?”

Now I’m au fait with staycations (a holiday spent in one’s home country) and on board with bleisure (when business and leisure trips merge) but I’d never heard of a friendmoon. I’ll confess: reader, I was floored.

For the fellow uninitiated, a friendmoon is just what the name implies: newly-weds bring their closest friends along after they have tied the knot, on what was traditionally the preserve of the couple. 

Blame Jennifer Aniston, if you will. The forever fashionable actress and her (now ex) husband Justin Theroux took a friendmoon with their glamorous Hollywood circle (Courteney Cox, Chelsea Handler, Jimmy Kimmel and Jason Bateman) in Bora Bora a few years back and, just as the Friends star launched a thousand haircuts with the “Rachel” do, friendmoons are now firmly a thing.

Read the full article at: https://www.telegraph.co.uk/travel/comment/the-rise-of-the-friendmoon/