Google

Google for Jobs changes guidelines around posting Job Ads

Tech giant sends a message to the recruitment industry: Do better or we won’t show your Job Adverts. You may potentially lose all of your organic traffic. What would that cost your business to replace?

American multinational technology company, Google, has rocked the recruitment world. The company, which first launched its Google for Jobs initiative in the US back in summer 2017, has announced new editorial guidelines for job postings that will come into effect from October 1, 2021.

Google’s job search engine feature employs machine learning-trained algorithms to sort and organise job listings from a range of employment sites – including LinkedIn, Monster, and Glassdoor – meaning that anyone looking for a job can just ‘Google It’ and have AI technology on their side.

Sounds simple right? But in reality, it’s been anything but. The problem? Poor Job Ads that aren’t properly optimised and are either too short/lengthy, missing key details such as the job title, location, responsibilities, and requirements, full of bias, and plagued with spelling, punctuation, and grammar errors.

Read the blog post here: https://www.get-optimal.com/latest-news/google-for-jobs-changes-guidelines-around-posting-job-ads

Touring Bird takes flight in 200 destinations worldwide

rom booking flights to securing hotel rooms, the online travel industry has made the logistics side of travel easier than ever. But the fun part of taking a trip is experiencing and exploring new places, cultures and people—that's the part travelers remember and talk about. Yet finding exciting things to do in a given location is often much more difficult than finding a cheap flight. There are many sources of information, and not all of them are reliable, which means that hours of research can still come up short.

With Touring Bird, a web-based travel app from Google’s Area 120 (a workshop for experimental projects), you can explore, compare and book over 75,000 tours and activities from top providers. Touring Bird is expanding from the initial 20 destinations launched in September 2018 to 200 total destinations, available on desktop and mobile. Our coverage now spans the world, from Anchorage to Zanzibar.

https://www.blog.google/technology/area-120/touring-bird-expansion/

Google launches Touring Bird – a one-stop shop for tours, activities and experiences

When it comes to planning a trip there are two types of traveller: those who love spending hours and hours researching what to see and do in each destination and those who – quite frankly – find it a faff.

If you fall into the latter camp, check out Touring Bird – a brand new app from Google that collates attractions, activities, tours and local tips (because for many people the best kind of trip is one based on local knowledge) in over 20 destinations.

London bound? Check out my tips for Touring Bird at the link below - and feel free to hit me up for more little known London attractions and quirky corners

https://www.touringbird.com/london/activities/insider_tip/Kaye%20Holland